In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One essential aspect of the B2B buying journey is the awareness phase, where purchasers become aware of an issue … Read More

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More

Mark Donnigan: It's going excellent, Ben. I am so happy to be right here on your show.Ben: Absolutely. We're pleased to have you on the program. Particularly provided the value and the seriousness of the topic we're mosting likely to be taking on over the training course of this discussion also, which is one that I believe is truly under-discussed.… Read More